With regards to your Newark Festival coverage (Festival The Town Can Be Proud Of, Advertiser, June 21) which fails to give half the story, I would like to give you the point of view of a paying customer.
Firstly, the tickets were incorrect. They stated a start time of 2pm, however, later bulletins on social media altered it to 1pm.
This was not communicated to all customers.
Over the years the festival has ran to a successful theme of four or five artists starting at 5pm.
However, I presume after seeing the success of all-day festivals such as Let’s Rock, the organisers decided to try for an earlier time and more artists.
This clearly failed.
For an all-day festival you need more than four artists.
Admittedly, Let’s Rock starts an hour earlier but they have around a dozen.
Newark Festival asked artists such as Go West, Nick Heyward and Hothouse Flowers to fill an hour with numerous little-known album tracks.
People do not come to festivals to listen to album tracks.
A better idea would have been to increase the number of artists performing but reduce the time for each, especially for those who were going to perform album tracks to fill the time.
The total waiting times in the festival were well over three hours — far too long.
The communication from the organisers has been abysmal.
A Facebook site was full of postings asking for band times for Saturday.
The vast majority were ignored, there was just the one reply saying they couldn’t give these out as they were subject to change.
Please don’t insult the customers as there wouldn’t be a festival without them.
It was clear the organisers didn’t release the information because people may have decided to come later to see only the bands they wanted.
The organisers clearly wanted everyone on site to buy the food and alcohol.
The organisers need to ask themselves, would you rather someone arrive at 3pm or not return at all in future years?
Finally, and this is no disrespect to Hothouse Flowers, but how did the organisers decide to make these the penultimate act?
They had two hits yet tried to fill the best part of an hour, leaving the crowd, who had been warmed up by Kim Wilde, totally bewildered. — Phil Johnson, Loughborough (Full address supplied).