Newark-based UK Waste Solutions Ltd changes name following re-brand as expansion continues

A Newark-based waste management company has changed its name following a re-brand as the firm continues to expand.

UK Waste Solutions Ltd, which employs around 160 people, is now known as Novati.

“As the UK starts to emerge from the pandemic, it felt like the right time to be positive and proactive with the launch of a new brand,” said managing director Max Kanda.

“The UKWSL brand has supported us amazingly well for over 18 years, but this progression demonstrates our commitment to continued growth based on innovation and positive disruption.

“Our ability to meet the challenges of resource scarcity and climate change is dependent on our ability to radically change the way we all think and act.”

During the pandemic, the company remained committed to its growth strategy, resulting in the acquisition of C&M Waste Management and Evolution Waste Management.

The new brand provides an umbrella to fully integrate these businesses together with future acquisitions.

The company’s purple branding was chosen to stand out in the sea of greens, reds and blues so common in the waste management sector.

Founded in 2003, Novati supports clients across the hospitality, distribution, transport and facilities management sectors, working with many well-known brands, including Marston’s, Prezzo, Roadchef, Network Rail, and Birmingham Airport.