Nottinghamshire student is the face behind The Queen's Platinum Jubilee emblem

A student from Southwell is responsible for the official Platinum Jubilee logo which is adorning souvenirs and event adverts.

Edward Roberts, a graphic and communication design student at the University of Leeds, won the emblem competition run by the V&A in conjunction with Buckingham Palace.

He said: “Art and design have always been passions of mine, from a young age. Looking forward, I hope to make a career out of them.

“I never expected to win the competition and it’s an honour to have done so.

“For my design, I wanted to give a modern twist to the iconic elements of St Edward’s Crown, and so I created a continuous line, which I felt was a fitting representation of the Queen’s reign.”

The winning design was chosen by a panel of graphic designers, visual artists and design professionals, experts from the V&A, the Royal College of Art, the Design Museum, and a representative from the Royal Household, chaired by V&A Director Tristram Hunt.

Paul Thompson, vice-chancellor of the Royal College of Art and a member of the judging panel, said: “This clean graphic design takes us on a simple line journey to create the crown and the number 70, beautifully capturing the continuous thread of Her Majesty the Queen’s 70-year reign.

“Drawn on a computer, the ingenious emblem works across all scales and the flow of the line gives us a sense of a human touch behind the digital design process.”

Every aspect of Edward’s design was meaningful for the jubilee. The royal purple chosen is the closest to the Queen’s robe of estate and coronation gown, while the circle creates and impression of a Royal Seal. The font used for the lettering reflects the font style that appeared on the Queen’s Coronation Order of Service in 1953.

As the winning designer, Edward has been invited to join the jubilee celebrations, including the Party At The Palace, the concert in front of Buckingham Palace.