#ShopNewark campaign aims to promote independent businesses in light of coronavirus

Independent Newark retailers who want people to support the town centre shops are getting their message across on specially-designed T-shirts.

A campaign called #ShopNewark has been giving the T-shirts to retailers to help promote the independent businesses in the town.

The Facebook campaign was started in September by Emma Cook, of Emma Jayne Home, Kerry Lacey of Lace Boutique, and Laura Cook of Kingsman Interiors.

Emma said: “This year has been tough for anyone in business. With many businesses being closed during the lockdowns we’ve all had to adapt to stay connected.

“Our focus is simply to increase awareness of what’s available on our local high street. We are not marketing experts but are all very passionate about the high street.

“We want to spread awareness of what’s available locally and encourage people into town.”

Emma is also displaying the message in a banner designed and made by Scott Wrigleyof Wrigleprint, Balderton, which specialises in personalised merchandise such as garment printing, embroidery, and banners.

Scott donated 30 T-shirts bearing the same message, which have been given to town retailers.

He said: “Many of these guys are our customers and we as a business wanted to help in any way we could.”