WHSmith has been named the 'worst retailer' in the UK for the second year running.

A new survey by Which? has named WHSmith as the UK's worst retailer for the second year in a row.

Which? asked 7,700 members in January to rate their retail experiences over the past six months, and stationary store WHSmith came bottom with just a 50% rating in overall customer satisfaction.

Richer Sounds’ top-ranking score of 89% means it just beats outdoor clothing specialist Rohan (87%) and department store John Lewis & Partners (86%) to the top spot.

WHSmith ranked lowest in the table and was described by shoppers as ‘cramped and messy’, and one said ‘stores are crowded and the staff members are very unhelpful’.

Homebase came in second-to-last place, with the DIY store rated poorly across the board.

The worst ranked retailers voted for by Which customers were:

-. WHSmith

- Homebase/Bunnings

- Sports Direct

- River island

- JD Sports

- New Look

= Peacocks

= House of Fraser

- Clinton Cards